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Beauty Industry

Portable Size Packaging is All the Rage, Says Mintel

Mintel's Viktorija Gnatoka reports on the popularity of portable size packaging.

Portable size packaging is popular, and Mintel’s global packaging analyst Viktorija Gnatoka features a few brands that are drawn to travel sizes, and using smaller packaging in innovative ways for new types of products.

Who is most drawn to using portable size packaging?

Transumers. Find out more about this consumer group and check out the slideshow that accompanies Beauty Packaging’s Online Exclusive, Portable Size Packaging Captures Beauty Care Consumer On-the-Go. 

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